◎ Program details

◎ Introduction to Digital Marketing

◎ Four Pillars of Digital Marketing – Holistic Cycle

◎ Tools Overview

◎ Account Setup – Google & Meta Ad Manager

◎ Benefits of Digital Marketing

◎ Types of Digital Marketing

◎ Understanding Metrics & Terms

◎ Digital Marketing Algorithms

◎ Different between Push vs Pull Marketing

◎ Different between Organic & Paid Traffic

◎ Agent Profile: (Website, Social Media)

◎ Introduction to SEO for Real Estate

◎ Generate leads through SEO

◎ SEO role in attracting buyers, sellers, and renters to website

◎ Identifying niche-specific keywords for Real estate industry

◎ Google Search & SERPs

◎ On-Site SEO for Real Estate Websites

◎ Meta Tags, Blogs, and Backlinking Strategies

• Crafting compelling meta titles & descriptions for property pages

• Writing blogs on topics like market trends, home-buying & tips

• Optimizing property listings, descriptions, and photos

• Building internal links to relevant property listings & content pages

◎ Off-Site SEO for Real Estate

• Building backlinks from local directories, blogs & real estate forums.

◎ Technical SEO for Real Estate

• Ensuring fast loading times for property images and videos

• Mobile-friendly design

◎ Local SEO for Real Estate

• Optimizing for searches like "homes for sale near me" or "real estate agents in Dubai"

• Getting listed in local directories and review platforms

◎ Google my business profiles to capture local leads

◎ Google Algorithm & Penalties

TOOLS YOU WILL LEARN

◎ Google Search Console

◎ Keyword Research

◎ Ubersuggest

◎ Moz Bar

◎ ChatGBT for SEO

◎ Introduction & Types of Social Media Marketing

◎ Platforms: Focus on Instagram, Facebook, LinkedIn and Tiktok for lead generation

◎ Instant Form, Carousal, Video, Post & Instant Experience Ads

◎ Social Media Stats & Lifecycle

◎ Ads type, Setup & Objective

◎ Social Media Hooks

◎ Budgeting (CBO and ABO)

◎ Real estate audience targeting & retargeting

◎ Geo-targeted ads on Meta to focus on specific neighborhoods or areas

◎ Organic Linkedin Lead Generation: Waalaxy

◎ SMM - Social Media Management (Scheduling)

◎ Measuring & Monitoring Your Results – Analytics

◎ Create lead magnet with downloadable

◎ Reels/Short Videos: Highlight features of hot properties

◎ Explore WhatsApp Organically

◎ Create property catalogs on WhatsApp Business

◎ WhatsApp Broadcasts: send messages to multiple recipients individually

◎ Generate Leads Organically with AI (GMB, Google Search)

◎ Customer Journey & Buyer persona

◎ Automate leads with instant email or WhatsApp alerts to never miss an opportunity

◎ Manage them using Zapier, Google Sheets, or CRM.

◎ Lead Campaign Practical Demo

TOOLS YOU WILL LEARN

◎ Meta Ads Manager (Facebook, Instagram)

◎ Tiktok Ads Manager

◎ WhatsApp Business

◎ Waalaxy

◎ ChatGBT for Social Media

◎ Intro to Shopify

◎ Create agent website in Shopify

◎ Property Listings Optimization: Include high-quality images and detailed descriptions.

◎ Call-to-Action (CTA): Add "Book a Viewing," "Request More Info," or "Download Brochure" buttons on listings.

◎ Embed Whatsapp Integration, Google contact form & Calendly to generate leads.

◎ Payment Gateway & WhatsApp Integration

◎ Website Behavior Analytics

◎ Key Element of Good Website

◎ Wire Framing, Navigation Structure & Page Folds

TOOLS YOU WILL LEARN

◎ Shopify

◎ Hotjar

◎ Calendly

◎ Hubspot

◎ Google Form

◎ ChatGBT for Ecommerce

◎ Introduction & Types of Google Ads

◎ Generate leads through Google Ads

◎ Search Engine Market Share

◎ Account Structure & Components

◎ Manual & Automated Bidding

◎ Keyword Match & Research

◎ Ad Optimization

◎ Retargeting Ads: Re-engage visitors who viewed your properties ads but didn’t convert

◎ Geo-targeted ads on Google to focus on specific neighborhoods or areas

◎ Measuring & Monitoring Your Results - Analytics

◎ Google Policies

◎ Search Ads: Target buyers searching for properties using relevant real estate keywords

◎ Display Ads: Advertise properties on websites frequently visited by your real estate audience

◎ YouTube Ads: Run video ads showcasing properties, targeting users based on their real estate interests

◎ Demand Generation Ads: Reach real estate audiences via Gmail emails to build interest

◎ Automate leads with instant email or WhatsApp alerts to never miss an opportunity.

◎ Manage them using Zapier, Google Sheets, or CRM.

◎ Lead Campaign Practical Demo

TOOLS YOU WILL LEARN

◎ Google AdWords

◎ Ubersuggest

◎ ChatGBT for Google Ads to Generate Leads

◎ Purpose of Content

◎ Type of Content

◎ How to Design Content

◎ Structure Captions, CTAs and valuable information to drive leads.

◎ How to Edit Video

◎ How to Use AI for Content Creation

◎ Generate Voice over, images, video, text and song through AI

◎ Transitional Viral Hooks

◎ Create AI Avatars or your AI digital twin for Real Estate Videos – No Need to Be On Camera!

TOOLS YOU WILL LEARN

◎ Canva

◎ ClipChamp

◎ Runway

◎ Elevan Lab

◎ Midjourney

◎ HeyGen

◎ ChatGBT

◎ Google Flow Ai

◎ Google Gemeni