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Case Study: Cuddle Crew — Ostadji
★★★★★ 4.9 stars from Ostadji client reviews

The Growth Strategy That Drove An
153% Traffic Surge And 162% Keyword
Growth For Cuddle Crew

Client

Services Provided

Search Engine Optimization Website Redesign

Performance Highlights

+0%
Organic Traffic Increase
Sessions over time chart showing 153% increase, reaching 665 sessions
+0%
Ranking Keyword Increase
Keyword coverage chart showing 162% growth to 157 keywords
0%
AI Search Visibility
AI search visibility chart showing Cuddle Crew at 29% among UAE pet care platforms

Website Design

We designed and built cuddlecrew.ae from the ground up, preserving the brand identity while creating a clear, user-friendly experience that helps pet parents easily explore services, book pet care, and shop online.

cuddlecrew.ae
The complete redesigned cuddlecrew.ae website, from hero to footer
Scroll inside the frame to explore the full site · click to view full screen
Improved & Optimized Pages WhatsApp Booking Easy Online Booking Trust & Customer Reviews
Store · product discovery with smart filtering across 100+ pet brands
Cuddle Crew online store with price, pet type, brand and category filters

Background

Cuddle Crew entered the UAE market with a complete range of pet care services, including pet sitting, boarding, dog walking, pet taxi, and training, alongside premium pet food and accessories available to customers across the UAE.

As a newly launched business in a competitive niche, Cuddle Crew needed more than just a basic website. They needed a strong digital presence that could build trust, clearly showcase both their services and products, and help them stand out from established competitors.

Cuddle Crew lifestyle image with three pets stacked above the Cuddle Crew badge
Real EstateE-CommerceHealthcareFinanceEducationHospitalityRetailSaaS Real EstateE-CommerceHealthcareFinanceEducationHospitalityRetailSaaS

Challenge

As a newly launched business, Cuddle Crew had limited online visibility and needed to compete with established pet care companies and large online retailers across the UAE. The website also had to present multiple pet care services while supporting a marketplace with products from more than 100 pet brands.

The challenge was to build trust quickly, improve search visibility, and create a seamless platform where customers could easily book services, explore products, and complete purchases online.

The new cuddlecrew.ae website shown on a laptop

Our Approach

We built Cuddle Crew's digital presence from the ground up.

First, we planned the website around both sides of the business, pet care services and an online marketplace featuring products from more than 100 pet brands. The structure made it easier for customers to explore services, discover products, and complete bookings or purchases.

Next, we carried out keyword and competitor research to identify the searches most relevant to pet owners across the UAE. We created SEO and GEO optimized service, category, and product pages, strengthened internal links, and built authority through relevant backlinks.

Then, we added helpful FAQs for Google's People Also Ask and AI search results. Focused content answered real customer questions around pet care, services, and products.

Finally, we brought everything together in a fast, mobile-friendly design with clear navigation, simple booking options, easy product discovery, and trust signals throughout.

Results

Despite launching as a completely new business with a brand-new website, Cuddle Crew achieved strong early results within the first few months.

Website sessions increased by 153%, while ranking keyword coverage grew by 162%, reaching 157 ranking keywords. Cuddle Crew also achieved 29% AI search visibility, placing the brand among established pet care platforms in Dubai.

These results show strong momentum, but there is still significant room for growth. We will continue strengthening Cuddle Crew's website, content, SEO, and AI search presence to move the brand toward leading visibility across Google and AI search platforms.

+0%
Organic Traffic Increase
+0%
Ranking Increase with 157 keywords
0%
AI Search Visibility Increase
Sessions more than doubled

Qualified, purchase-ready traffic captured at the exact moment customers are searching.

+153%
Seen Everywhere It Matters On Google

Target high-intent searches relevant to Cuddle Crew and showcase real ranking screenshots as visibility improves.

Pet Care Company Dubai
Google result for pet care company Dubai showing cuddlecrew.ae ranked first with an AI Overview mention
#1 Organic + AI Overview
Cat Sitting Dubai
Google result for cat sitting Dubai showing cuddlecrew.ae ranked first and cited in the AI Overview
#1 Organic + AI Overview Mention
Dog Walking Dubai
Google result for dog walking Dubai showing Cuddle Crew in the AI Overview and organic listings
AI Overview + Organic
Pet Sitting Dubai
Google result for pet sitting Dubai showing cuddlecrew.ae ranked first above the map pack
#1 Organic Above Map Pack
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