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DIGITAL MARKETING & AI
MASTERY WITH MENTORSHIP

DIGITAL MARKETING & AI
MASTERY WITH MENTORSHIP

360° Advanced Digital Marketing Training
Taught by a working agency, not just theory

SPEAK WITH PROGRAM ADVISOR
4.9 stars
Digital Marketing Program — Ostadji
Duration

16 weeks · Every Sunday

11:00 AM to 3:00 PM (GST)

Breaks Included

Start Date

To Be Announced

Recording & slides will be provided

Modules

Online / Live · no pre-recorded sessions

Theory & practical sessions in English

Ostadji | This Program Is For You If…
Who Is This For

This Program Is For You If…

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Ostadji — Program Steps
How the program works

Everything you need to Build
Real Digital Marketing SKills

A hands-on journey from learning the fundamentals to running real campaigns, helping you grow a business, advance your career, attract clients, earn online, or build your future in digital marketing.

01
Digital marketing training illustration
Learn

Digital Marketing Training

Build practical skills in SEO, social media, Google Ads, content marketing, e-commerce, analytics, and AI tools.

02
Practical lead generation demo illustration
Practice

WORK ON REAL CAMPAIGNS

Apply what you learn through real tasks, practical projects, and live campaign exercises.

03
30 days post-training support illustration
1-ON-1 MENTORSHIP

GUIDANCE & 30-DAY SUPPORT

Build real digital marketing assets with mentor guidance, gain insights from a guest speaker, and receive 30 days of support after program end.

WHAT YOU'LL LEARN

* Tools may change to match current industry use, ensuring your knowledge stays relevant and up to date.

Program Curriculum | Digital Marketing Program
STAGE 1
CURRICULUM

DIGITAL MARKETING CORE TRAINING

A practical 13-module journey from digital marketing fundamentals and strategy to SEO, paid media,social media, AI, e-commerce, automation, analytics, monetisation and personalised next-step guidance.

Module01

Module01Digital Marketing Foundations & Program Overview

Build the foundation and learn the core concepts, channels, metrics and measurement tools used in digital marketing

  • Introduction to Digital Marketing & Program Overview
  • GCC Digital Landscape Overview
  • Difference Between Traditional and Digital Marketing
  • Benefits and Types of Digital Marketing
  • Understanding Key Metrics and Terms, including MQL and SQL
  • KPI Framework: CPC, CPM, CPA and ROAS
  • Four Pillars of Digital Marketing
  • Digital Marketing Algorithms
  • Digital Marketing Tools Overview
  • Difference Between Organic and Paid Traffic
  • Measuring Performance Against KPIs
  • Introduction to Google Analytics and GA4 Account / Property Setup
  • GA4 Event-Based Tracking Model
  • Google Tag Manager: Tags, Triggers and Variables
  • Conversion Event Configuration
  • Cross-Platform Attribution Basics
  • Tracking Code, Goals, Filters and Basic Reports
  • Audience, Acquisition, Traffic Source and Behaviour Analysis
  • Conversion Tracking and Shopify Analytics
Module02

Module02Digital Strategy & Plan

Turn business goals into a structured digital strategy, audience plan, funnel and media budget

  • Introduction to Digital Marketing Strategy
  • Components of a Digital Strategy
  • Pull and Push Marketing
  • Setting SMART Objectives and KPIs
  • Campaign and Account Structure Planning
  • Customer Journey Mapping & Funnel
  • Identifying the Target Audience
  • Creating Buyer Personas & ICPs
  • Content Strategy
  • Digital Media Plan
  • Building a Digital Marketing Budget
  • Campaign Objective Setting
  • GCC Digital Advertising & Data Compliance
  • UAE NMA Advertiser Permit
  • KSA GAMR “Mawthooq” Licence
  • PDPL Data-Consent Basics
Module03

Module03Search Engine Optimisation (SEO) + GEOOrganic

Improve search visibility through content, technical optimisation and authority building

  • Introduction to SEO – Search Engine Optimization
  • Keyword Research: Find Relevant and High-Performing Keywords
  • Google Search Explanation and SERPs
  • OnSite SEO
  • OffSite SEO
  • AEO/GEO: AI Search Optimization, Structured Data and Visibility Across ChatGPT and Perplexity
  • Technical SEO
  • Local SEO
  • Voice Search Optimization
  • Meta Tags, Blogs, Internal Links and Backlinks
  • Schema Markup and Rich Snippets
  • XML Sitemaps
  • Topic Clusters and Pillar Pages
  • Google E-E-A-T
  • PA and DA Scores with MozBar
  • DoFollow and NoFollow Links
  • YouTube SEO
  • Core Web Vitals
  • Budgeting Allocation
  • Google My Business and Direct Traffic
  • Google Algorithms and Penalties
  • Black Hat vs White Hat SEO
  • Google Search Console: Performance, Indexing, Errors and Content Optimisation
  • Search Console Query Analysis
  • SEO Tools and Resources
  • Tools You Will LearnGoogle Search Console · Keyword Research · Ubersuggest · MozBar · ChatGPT for SEO · Claude
Module04

Module04Google AdsSearch · Display · Video · Shopping · PMax

Plan, build and optimise intent-based advertising campaigns across Google

  • Introduction to Google Ads and Campaign Types
  • PPC Campaign Fundamentals and How Pay-Per-Click Advertising Works
  • Effective Audience Targeting, including Intent-Based Audiences
  • Website Traffic Campaign Setup and Optimisation
  • Search Engine Market Share
  • Google Ads Account Structure and Components
  • Manual, Automated and Smart Bidding Strategies
  • Bilingual Keyword Research and Keyword Match Types
  • Ad Optimisation
  • Retargeting Audiences
  • Organic Lead Generation
  • Measuring and Monitoring Campaign Results
  • Google Advertising Policies
  • Google Search Ad Creation and Quality Score
  • Google Display Ads
  • Video Ads on YouTube
  • App Ads
  • Shopping Ads and Merchant Center Product Feed Setup
  • Demand Generation Ads
  • Performance Max Setup and AI-Driven Campaign Optimisation
  • Conversion Tracking Basics
  • Predictive Audience Targeting
  • Awareness, Traffic, Sales and Lead Campaign Practical Demo
  • Tools You Will LearnGoogle Ads · Google Ads Transparency Center · Merchant Centre · Waalaxy · Ubersuggest · ChatGPT for Google Ads · Claude
Module05

Module05Social Media Marketing

Create a social strategy, manage content and run measurable campaigns across major platforms

  • Introduction and Types of Social Media Marketing
  • Social Media Statistics and Lifecycle
  • Ad Types, Campaign Setup and Objectives
  • Understanding Campaign Goals and Target Audiences
  • SMO – Social Media Optimization
  • SMM – Social Media Management and Scheduling
  • Social Media Analytics: Engagement and Organic Performance Metrics
  • Social Media Listening
  • Effective Use of Hashtags
  • Design Elements for Social Media
  • Meta Ads Manager Architecture
  • Meta Ads for Facebook and Instagram
  • Creative Formats: Reels, Stories, Carousel and Catalog Ads
  • LinkedIn and TikTok Ads
  • Measuring and Monitoring Results
  • Conversion Setup with Meta Pixel
  • Custom, Lookalike and Special Audiences with PDPL-Aware Audience Building
  • Remarketing Setup Process
  • Budget and Bid Strategy
  • AI-Driven Optimisation with Meta Advantage+
  • B2B Marketing on Social Media
  • Digital and Social Media Strategy
  • GCC Disclosure Rules for Boosted and Influencer Content
  • TikTok Ads Manager Basics and Spark Ads
  • Using Social Media to Support Business Growth and ROI
  • Building Brand Loyalty and Online Communities
  • Awareness, Engagement, Sales and Lead Generation Campaign Practical Demo
  • Tools You Will LearnMeta Ads Manager · TikTok Ads Manager · X Ads · LinkedIn Business Manager · Meta Creator Studio · Meta Ad Guides · ChatGPT for Social Media · Claude
Module06

Module06AI Content Creation & Editing

Create impactful content with AI, develop brand stories and produce creative assets across formats

  • Purpose and Types of Content
  • Content Pillars and Editorial Calendar Design
  • GCC Cultural Calendar: Ramadan, Eid and National Days
  • GCC Creator & Content Compliance Recap
  • Influencer Marketing: Employee, Nano, Micro, Macro and Mega Influencers
  • Content Examples and Apple Content Analysis
  • How to Create Content
  • How to Edit Video
  • Using AI to Create Content and Write Prompts
  • AI Creative Generation for Advertisements
  • Responsible Use of AI with GCC Consumer Data
  • Text-to-Video AI
  • Video-to-Video AI
  • Text-to-Image AI
  • Image-to-Image AI
  • AI Voice-Over
  • AI Music
  • AI Product Photography
  • Create a Story with Compelling Messages
  • Headline, Hook and CTA Writing
  • Storytelling Frameworks: StoryBrand and AIDA
  • Bilingual Copy Adaptation Rather Than Direct Translation
  • Brand Narrative Development
  • Brand Mood, Style and Voice
  • Content Governance Workflow in Notion
  • Lighting, Shadows, Camera Angle, Negative Space and Design Consistency
  • Content-Attributed Conversions and Stakeholder Reporting
  • AI & Content ToolsCanva · Clipchamp or CapCut · ElevenLabs · Suno · Midjourney · HeyGen · Google Flow · Highfield · Asana · Notion · ChatGPT · Claude
  • Content ResourcesFreepik · Artlist · Flaticon · Coolors · DaFont · Pexels · Motion Array · Transitional Hooks
Module07

Module07Email Marketing

Build email campaigns that attract, nurture and convert audiences through segmentation and automation

  • How to Do Email Marketing
  • Lead Magnets
  • Email Design
  • Email Automation
  • Audience Segmentation
  • Email Analytics
  • FOMO-Driven Subject Lines
  • Tools You Will LearnKlaviyo · Shopify Email
Module08

Module08E-commerce Website Development

Build practical e-commerce storefronts, customer journeys and the integrations needed to sell online

  • E-commerce Funnel Fundamentals
  • E-commerce KPIs: Average Order Value (AOV), Cart Abandonment and Repeat Purchase Rate
  • Introduction to Shopify
  • Practice Storefront Setup in Shopify
  • Types and Key Elements of a Good Website
  • Wireframing
  • Navigation Structure
  • Page Folds
  • E-commerce Fulfilment Process
  • Payment Gateway Integration
  • 3PL Integration
  • WhatsApp Integration
  • Product Feed and Shopping Integration via Merchant Center
  • Dynamic Retargeting Ads via Meta Commerce Manager
  • GCC Seasonal Campaign Planning: Ramadan, Eid and White Friday
  • Tools You Will LearnShopify · Merchant Center · Meta Commerce Manager · ChatGPT for E-commerce · Claude · AI Scripts
Module09

Module09Landing Page & Conversion Rate Optimization (CRO)

Improve landing pages and website experiences to increase conversions and reduce customer drop-off

  • Design That Converts and Copy That Sells
  • Landing Page Audit
  • Conversion Rate Optimisation (CRO)
  • A/B Testing Methodology
  • Calls-to-Action
  • Mobile Experience Optimisation
  • Legal Pages
  • Opt-In Strategies
  • Exit Intents
  • Website Behaviour Analytics
  • Heatmaps
  • Session Recordings
  • Tools You Will LearnHotjar · Google Analytics · Shopify Analytics
Module10

Module10AI Marketing Automation

Connect marketing tools, automate repetitive work and build AI-powered customer workflows

  • Marketing Automation Workflow Design
  • Connecting Marketing Tools via Zapier or Make
  • Trigger-Based Campaigns
  • AI-Powered Marketing Workflows
  • Automating Lead Follow-Up and Customer Journeys
  • Automating Repetitive Marketing Tasks
  • AI-Assisted Reporting and Data Summaries
  • Reducing Manual Reporting Work with Automation
  • Tools You Will LearnZapier · Make · ChatGPT · Claude
Module11

Module11Analytics

Track performance, understand customer behaviour and turn marketing data into decisions

  • Understanding Key Marketing Metrics
  • KPI Framework: CPC, CPM, CPA and ROAS
  • Measuring Performance Against KPIs
  • Introduction to Google Analytics
  • GA4 Account / Property Setup
  • GA4 Event-Based Tracking Model
  • Google Tag Manager
  • Tags, Triggers and Variables
  • Conversion Event Configuration
  • Cross-Platform Attribution Basics
  • Tracking Code
  • Goals and Filters
  • Basic Reports
  • Audience Analysis
  • Acquisition Analysis
  • Traffic Source Analysis
  • Behaviour Analysis
  • Campaign Tracking with UTM Parameters
  • Conversion Tracking
  • Shopify Analytics
  • Content-Attributed Conversions
  • Stakeholder Reporting
  • Tools You Will LearnGoogle Analytics (GA4) · Google Tag Manager (GTM) · Shopify Analytics
Module12

Module12Generate Revenue Through YouTube AdSense

AdSense makes it easy to earn money from your content, whether you're an independent creator or a larger company. Find out the following.

  • What is Google AdSense?
  • How AdSense Works
  • Monetize and Earn Money with Google AdSense on Website
  • Monetize and Earn Money with Google AdSense on YouTube
  • How Much Can You Earn with AdSense?
Module13
STAGE 1 FINALE

Module13MENTOR CHECKPOINTPersonalised Q&A & Discussion with the MentorFollowed by Next Steps for Mentorship Program Participants

This final session of the Digital Marketing Program gives participants the opportunity to have a personalised Q&A and direct discussion with the mentor.

  • Clarify questions from across the Digital Marketing Program
  • Discuss individual challenges and practical implementation concerns
  • Review learning and identify areas where further guidance may be helpful
  • Receive practical guidance based on individual career, freelance or business goals
  • Discuss next steps for participants moving into the Mentorship Program
  • Understand what to expect from the mentorship journey
  • Understand how mentor support will continue after the Digital Marketing Program
  • Learn how to make the most of ongoing mentor guidance and support
  • Mentorship Program Next StepsA personalised discussion on your goals, priorities and how to continue your practical development through the Mentorship Program.
STAGE 2
BUILD IT YOURSELF

WITH MENTOR GUIDANCE

7 more modules to build real digital marketing assets, refine them through 1-on-1 mentorship, and conclude with insights from a guest expert speaker.

Module14Build Your E-commerce WebsiteGroup Session+ 1-on-1 Mentorship SessionIndividual Session

Create a working e-commerce storefront and structure the customer journey from product discovery to checkout.

  • Set up your practice storefront in Shopify
  • Create navigation, collections and core website pages
  • Add products, pricing, images and product information
  • Structure the e-commerce customer journey and funnel
  • Configure essential store, checkout and legal-page settings
  • Review payment, fulfilment, 3PL and WhatsApp integration requirements
  • Prepare the website for Merchant Center, Meta and analytics integrations
  • Your DeliverableA functioning practice e-commerce store ready for marketing and tracking.
  • Mentor CheckpointStore structure, customer journey, usability and launch-readiness review.

Module15Build & Optimise Your Landing PageGroup Session+ 1-on-1 Mentorship SessionIndividual Session

Build a focused landing page around one campaign objective and optimise it for stronger conversion performance.

  • Define the page goal, target audience and conversion action
  • Plan the wireframe, page folds and information hierarchy
  • Write the headline, supporting copy and calls-to-action
  • Build the page with mobile experience in mind
  • Apply CRO principles to reduce customer drop-off
  • Review opt-ins, forms, trust elements and legal requirements
  • Prepare an A/B testing and behaviour-analysis plan
  • Your DeliverableA campaign-ready landing page with a clear offer, CTA and conversion path.
  • Mentor CheckpointLanding-page audit covering message clarity, UX, CTA strength and conversion opportunities.

Module16Optimise Your Website for SEOGroup Session+ 1-on-1 Mentorship SessionIndividual Session

Apply practical SEO improvements to your own website so it is easier for search engines and customers to discover.

  • Research relevant and high-performing keywords
  • Map target keywords to key website pages
  • Optimise page titles, meta descriptions, headings and content
  • Improve internal linking, URLs and image optimisation
  • Review technical SEO, indexing and Core Web Vitals basics
  • Set up or review Google Search Console and XML sitemap
  • Identify content, backlink, local SEO and GEO/AEO opportunities
  • Your DeliverableAn SEO-optimised website with a clear keyword and on-page optimisation structure.
  • Mentor CheckpointSEO audit and prioritised recommendations for visibility, content and technical improvements.

Module17Create Your ContentGroup Session+ 1-on-1 Mentorship SessionIndividual Session

Create a small campaign content system using your brand, audience and business objective as the starting point.

  • Define content pillars, audience and campaign objective
  • Create a simple editorial or campaign content plan
  • Write hooks, headlines, captions and CTAs
  • Create static, carousel, short-form video or AI-assisted creative assets
  • Apply brand mood, style, voice and visual consistency
  • Adapt content for relevant social platforms and formats
  • Review cultural relevance, responsible AI use and content compliance
  • Your DeliverableA practical content pack with campaign-ready copy and creative assets.
  • Mentor CheckpointCreative review covering message, brand consistency, platform fit and improvement opportunities.

Module18Build & Launch Your Google Ads CampaignGroup Session+ 1-on-1 Mentorship SessionIndividual Session

Build a Google Ads campaign from objective and keyword planning through ads, targeting, budget and measurement.

  • Select the campaign objective and most suitable campaign type
  • Plan campaign and ad-group structure
  • Research keywords, match types and intent
  • Create ads, headlines, descriptions and extensions/assets
  • Configure location, audience, budget and bidding settings
  • Connect the campaign to the relevant landing page
  • Review conversion tracking, KPIs and optimisation approach
  • Your DeliverableA structured Google Ads campaign prepared for launch and optimisation.
  • Mentor CheckpointPre-launch review of structure, targeting, keywords, ad quality, budget and tracking.

Module19Build & Launch Your Social Media Ads CampaignGroup Session+ 1-on-1 Mentorship SessionIndividual Session

Create a paid social campaign using the right objective, audience, creative and measurement setup for your business goal.

  • Select the campaign objective and conversion goal
  • Choose the relevant platform and campaign structure
  • Build target, custom, retargeting or lookalike audiences where appropriate
  • Create campaign copy, creative formats and calls-to-action
  • Set placements, budget and bid strategy
  • Connect the campaign to your website or landing page
  • Review Pixel/event tracking, KPIs and optimisation plan
  • Your DeliverableA launch-ready paid social campaign with audience, creative, budget and tracking configured.
  • Mentor CheckpointPre-launch review of audience, creative, campaign setup, budget, tracking and compliance.
FINAL MODULE

Module20PROGRAM FINALEExpert Insights DayMentor + Industry Guest Speakers

Guest Speaker Sessions — Ostadji

EXPERT INSIGHTS
& Guidance

The final module is fully dedicated to an interactive discussion, bringing participants together with their mentor and industry guest speakers. Ask questions, gain insights, explore career, freelance and business opportunities, and receive practical next-step guidance tailored to your goals.

Live online guest speaker session with participants on a video call

For

Professionals

Learn how to advance your career, develop in-demand skills, move into senior roles, and stay competitive in the industry.

For

Students

Get guidance on internships, entry-level jobs, CV preparation, interviews, and starting a career in digital marketing.

For

Freelancers

Learn how to find clients, build a portfolio, price your services, and earn through international freelance and remote projects.

For

Entrepreneurs

Understand UAE business licences, setup processes, costs, and entrepreneur immigration opportunities in high-demand global markets.

Digital Marketing Program — Ostadji
Duration

16 weeks · Every Sunday

11:00 AM to 3:00 PM (GST)

Breaks Included

Start Date

To Be Announced

Recording & slides will be provided

Modules

Online / Live · no pre-recorded sessions

Theory & practical sessions in English

Global Stats Banners — Ostadji
Digital Audience & Growth

With 5.79 billion active social media user identities worldwide, businesses can reach audiences across almost every market

Source: DataReportal, Digital 2026 Mid-Year Global Update
Digital Audience & Growth

Search engines remain the leading source of brand discovery, used by 32.4% of online adults to find new brands, products and services

Source: DataReportal & GWI, Digital 2026 Mid-Year Global Update
Digital Audience & Growth

Business e-commerce sales across 43 major economies reached almost $27 trillion, showing the scale of today’s digital economy

Source: UN Trade and Development, Digital Economy Report
Skills & Careers

Employers expect 39% of workers’ core skills to change by 2030, making continuous learning increasingly important

Source: World Economic Forum, Future of Jobs Report 2025
Skills & Careers

70% of employers expect to hire staff with new skills by 2030 — practical, current skills are becoming the deciding factor in hiring

Source: World Economic Forum, Future of Jobs Report 2025
Freelance & Online Earning

Online gig work supports inclusion by creating earning opportunities for youth, women and workers building new digital skills

Source: World Bank, Working Without Borders
Leads & Conversion

93% of marketers report that digital marketing personalisation improves leads or purchases

Source: HubSpot, State of Marketing 2026
AI × Digital Marketing

80% of marketers now use AI for content creation, and 75% use it for media production

Source: HubSpot, State of Marketing 2026
1 / 8
Value Added Benefits — Ostadji

Value Added Benefits

You’ll Receive Upon Program Completion

  • Knowledge on Digital Marketing
  • Gain Experience with Real Startup Tasks
  • 30 Days Post-Training Support
  • Professional Career Growth Guidance
  • Student Internship & Job Market Guidance
  • Freelancing & Digital Marketing Earning Guidance
  • UAE Business Setup & Entrepreneur Immigration Guidance
  • Sessions Recording & Slides
  • Worksheets & Templates
  • Viral Video Hooks Collection
  • Community Group Access
  • Hubspot Social Media Marketing Certificate
  • Ostadji Certificate of Participation
  • Google Ads Search Certificate
Google Ads Search Certification
Ostadji Certificate of Participation
HubSpot Social Media Certification

You will receive these certifications after passing the assessments administered by Google Skillshop & Hubspot ( *T&C apply)

Why Ostadji

Taught by a working agency, NOT JUST THEORY.

Ostadji runs live campaigns for real brands every day, built to generate leads and drive sales. You learn the exact playbooks, tools and reporting we use for clients, so what you practise in the sessions is what the industry pays for.

  • Run live lead generation and sales campaigns
  • Small cohorts with direct mentor feedback
  • Market-focused search, channels and buyer behaviour
  • Learn the holistic digital marketing cycle and earn certificates

The class was amazing and truly exceeded my expectations. I learned so much—from content creation strategies to using AI tools effectively. The sessions were always engaging, practical, and full of valuable insights that I can now apply in real-world marketing. Mr. Fahad is an amazing instructor , explained everything clearly .

Andrea Castellon Rahul udyavar

I couldn't imagine that I would be able to learn so much in such a short time. Fahad's Advanced Marketing course is extremely detailed and well-structured. I learned many essential SEO tools efficiently, and through hands-on practice, This is an excellent course, and I am very grateful for the experience. Thank you.

Rehan Nabi Manfei Zhu

Super knowledgeable. Managed to fit in a lot of important information in a short time span. Everything I learnt from the social media content creation course will definitely be used.

Ines Nadine Bannayan
4.9/5
★★★★★
Learner rating*
Measurable Results
LIVE
Lead generation
0
Leads generated
AED 0
Cost per lead
Sales & e-commerce
0x
Return on ad spend
AED 0K
Revenue generated
Week 1Week 6

Absolutely Incredible! As my professor in the digital marketing course provided an unmatched learning journey. His expertise and engaging teaching style made every class a true gem. I'm walking away with invaluable insights and a newfound passion for digital marketing. Highly recommended!

Andrea Castellon Andrea Castellon

Our company has invited Mr. Fahad for Digital Marketing Training, Our customer get good training and novel ideas to promote online Business, Mr. Fahad is well equipped.

Rehan Nabi Rehan Nabi

Fahad Sharif was an amazing tutor, great charisma and always took the time to answer questions in a great detail, even if it was off topic. Very easy to follow, would 100% recommend!!!!

Ines Ines

100% Secure Payment
Accepting Credit/Debit Cards, Apple Pay & Bank Transfer

Fahad Shariff – Intro

MEET THE TRAINER

Portrait of instructor Fahad
INSTRUCTOR INTRO Google Reviews

Fahad Shariff

Entrepreneur • Mentor • Marketing & Advertising (17+ yrs)

With over 17 years of experience in marketing and advertising, Fahad is a marketing professional and consultant specializing in digital marketing, AI-driven growth, e-commerce, and social media strategy.

Fahad has over 5 years of experience as a lecturer, trainer, and speaker, delivering structured digital and social media training programs for corporates and academic institutions. He has trained and consulted for leading organizations including Nakheel, Jumeirah Group, Sakoon Insurance, Veolia, and several other regional and international brands.

In addition to his professional consulting and training work, Fahad is the founder of Ostadji.com and previously built ShukranHabibi.ae, which was successfully acquired in 2023.

He holds an MBA from Buckinghamshire New University, UK, a BBA from Swiss Business School, Dubai, and a Diploma in Screen from QSFTV, Australia, and is professionally certified by Google, Meta, and HubSpot.

Digital Marketing AI E-commerce Social Media Mentorship Lecturer Speaker

Trained Profession

900+

Corporate Sessions

50


Introduction to Digital Marketing

Start with the foundation and learn the basics, including key terms and acronyms, as this overview is designed to provide a foundational understanding for those who are new to these concepts.

◎ Introduction to Digital Marketing & Ad Managers

◎ Difference between traditional and digital marketing

◎ Benefits of Digital Marketing

◎ Types of Digital Marketing

◎ Understanding Metrics & Terms, MQL, SQL

◎ Four Pillars of Digital Marketing

◎ Digital Marketing Algorithms

◎ Tools Overview of Digital Marketing

◎ Different between Organic & Paid Traffic

Search Engine Optimization (SEO)

SEO, or Search Engine Optimization, is used to improve a website's visibility in search engine results, driving organic (non-paid) traffic and enhancing user experience through better content, structure, and relevance.

◎ Introduction to SEO - Search Engine Optimization

◎ Keyword Research: Find relevant & high-performing keywords for better search results

◎ Google Search Explanation & SERPs

◎ OnSite SEO: Improving each web page to rank better and bring in more relevant visitors.

◎ OffSite SEO: Discover how and where to create backlinks and improve website authority

◎ Technical SEO: Optimize website structure, performance & mobile usability for search

◎ Local SEO: Methods to improve visibility for local businesses in search engine results

◎ Voice Search Optimization

◎ Meta Tags, Blog, Internal & Backlinks

◎ Schema Markup

◎ Rich Snippets

◎ XML sitemaps

◎ Topic clusters

◎ Pillar pages

◎ Google E-E-A-T

◎ PA & DA Scores - MozBar

◎ DoFollow & NoFollow

◎ YouTube SEO

◎ Core Web Vitals

◎ Budgeting Allocation

◎ Google My Business & Direct Traffic

◎ Google Algorithm, Penalties

◎ Black Hat vs White Hat SEO

◎ Google Search Console: Monitor performance, check indexing, identify errors, and optimize content for better search visibility

◎ SEO Tools & Resources: Explore different SEO tools and resources to assist in optimization efforts

TOOLS YOU WILL LEARN

◎ Google Search Console

◎ Keyword Research

◎ Ubersuggest

◎ Moz Bar

◎ ChatGBT for SEO

Search Engine Marketing (Google Ads)

Learn to launch campaigns for brand awareness, lead generation, product sales, app promotion, or website traffic. Explore campaign types, bid strategies, and keyword research while understanding PPC campaigns and effective audience targeting, especially for intent-based audiences.

◎ Introduction & Types of Google Ads

◎ Search Engine Market Share

◎ Account Structure & Components

◎ Manual & Automated Bidding

◎ Keyword Match & Research

◎ Ad Optimization

◎ Retargeting Audience

◎ Organic Lead Generation

◎ Measuring & Monitoring Your Results

◎ Google Policies

◎ Google Search Ad

◎ Google Display Ad

◎ Video Ads on YouTube

◎ App Ad

◎ Shopping Ads

◎ Demand Generation Ad

◎ Awareness, Sales & Lead Campaign Practical Demo

TOOLS YOU WILL LEARN

◎ Google AdWords

◎ Merchant Centre

◎ Waalaxy

◎ Ubersuggest

◎ ChatGBT for Google Ads

Social Media Marketing

Social media is essential for reaching new customers, building brand loyalty, and driving business growth. Learn to create impactful content, engage your audience, boost visibility, run successful campaigns, and generate measurable results for your business.

◎ Introduction & Types of Social Media Marketing

◎ Social Media Stats & Lifecycle

◎ Ads type, Setup & Objective

◎ Understanding of Goal & Target Audience

◎ SMO - Social Media Optimization

◎ SMM - Social Media Management (Scheduling)

◎ Social Media Analytics

◎ Social Media Listening

◎ Effective usage of #HashTags

◎ Design Elements

◎ Meta (Facebook & Instagram) Ad

◎ LinkedIn & Tiktok Ad

◎ Measuring & Monitoring your result

◎ Conversion Setup: Meta Pixel

◎ Audience (Custom, Lookalike & Special)

◎ Remarketing Setup Process

◎ Bid Strategy

◎ B2B Marketing on Social Media

◎ Digital & Social Media Strategy

◎ Awareness, Engagement, Sales & Lead Generation Campaign Practical Demo

TOOLS YOU WILL LEARN

◎ Meta Ads Manager (Facebook, Instagram)

◎ TikTok Ads Manager

◎ X (Twitter) Ads

◎ LinkedIn Business Manager/p>

◎ Snapchat Ads

◎ ChatGBT for Social Media

Content Marketing + AI / Digital Tools

Content marketing is an essential part of digital and social media marketing to engage and attract target audiences. The message in your content will determine how the audience reacts and engages. Content defines the success of your campaign, which is why "CONTENT IS KING". We will explore various purposes, types, and AI tools for generating impactful content.

◎ Purpose of Content

◎ Type of Content

◎ Influencer Marketing

◎ Employee, Nano, Micro, Macro & Mega Influencer

◎ Content Examples – Apple Content Analysis

◎ How to Create Content

◎ How to Edit Video

◎ How to Use AI to Create Content

◎ How to create Generative AI content & Prompt

◎ Text to Video - AI

◎ Video to Video - AI

◎ Text to Image - AI

◎ Image to Image - AI

◎ Voice Over - AI

◎ Product Photography - AI

◎ Create a Story with Compelling Messages

◎ Brand Mood, Style & Voice

◎ Understand Basics of Lighting, Shadows, and Camera Angle

◎ Understand Negative Space & Design Consistency

These are the AI & Digital Marketing tools that you will learn. Explore generative AI for audio, video, image, and text. Content creation is now fun with AI!

CONTENT MARKETING

◎ Canva (Create Social Media Content)

◎ ClipChamp (Video Editing Tool)

◎ Kapwing (Subtitle)

◎ Pebblely (Product Photography)

◎ elevenlabs – (Text to Speech)

◎ Suno – (Ai Music)

◎ Open AI – Sora – (Text to Video)

◎ Runwayml - (Text to Video)

◎ Meta Ad Guides

◎ Leonardo.ai - (Text to image)

◎ FB Create Studio (Scheduling Tool)

◎ Mid Journey – (Text to image)

◎ Asana – (Organize task & project)

◎ Synthesia.io (Text to Video)

RESOURCES

◎ FreePik (Stock Pictures)

◎ Artlist (For Sound Effects & Music)

◎ Flaticon (Icons)

◎ Coolors (Color Combination)

◎ Font (Dafont.com)

◎ LearnPrompt – ChatGpt

◎ AI Search Engine

◎ Pexels (Royal Free lifestyle images & Video)

◎ Motionarray.com (Assets for Content Creator )

◎ Transitional hooks for Social Media

SEO – SEARCH ENGINE OPTIMIZATION

◎ Google Search Console

◎ Keyword Research

◎ Ubersuggest

◎ Moz Bar

◎ ChatGBT for SEO

SEM – SEARCH ENGINE MARKETING

◎ Google AdWords

◎ Merchant Centre

◎ Waalaxy

◎ Ubersuggest

◎ ChatGBT for Google Ads

SMM – SOCIAL MEDIA MARKETING

◎ Meta Ads Manager (Facebook, Instagram)

◎ TikTok Ads Manager

◎ X (Twitter) Ads

◎ LinkedIn Business Manaager

◎ Snapchat Ads

◎ ChatGBT for Social Media

ECOMMERCE DEVELOPMENT

◎ Shopify

◎ Hotjar

◎ Google Analytics

◎ ChatGBT for Ecommerce

◎ Script through AI

EMAIL MARKETING

◎ Klaviyo

◎ Shopify Email

Generate Revenue Through YouTube AdSense

AdSense makes it easy to earn money from your content, whether you're an independent creator or a larger company. Find out the following.

◎ What is Google Adsense

◎ How Adsense works?

◎ Monetize and Earn Money with Google AdSense on Website

◎ Monetize and Earn Money with Google AdSense on YouTube

◎ How much can you earn with AdSense?

Analytics

Learn to efficiently monitor and optimize your digital marketing strategy. Master key analytics tools to measure campaign effectiveness and use data insights to boost performance.

◎ Introduction to Google Analytics

◎ Setting Up Google Analytics

◎ Install the tracking code on your website

◎ Configuring settings, goals, & filters for accurate data tracking

◎ Understanding Basic Reports

◎ Interpret metrics: sessions, users, bounce rate, conversion rate

◎ Audience Analysis

◎ Analyzing user behavior, including new vs returning visitors and engagement metrics

◎ Acquisition and Traffic Sources

◎ Analyzing traffic sources: organic search, direct, referral, social, and paid

◎ Campaign tracking, UTM parameters

◎ Behavior Analysis

◎ Analyzing site content, including popular pages, site speed, and on-site search

◎ Conversion Tracking and Goals

◎ Understand the Shopify Analytics

TOOLS YOU WILL LEARN

◎ Google Analytics (GA4)

◎ Shopify Analytics

Digital Strategy & Plan

Develop an effective digital marketing plan by integrating all components, setting budgets, and choosing the right channels. Create a roadmap that aligns your efforts with your goals for maximum efficiency.

◎ Introduction to Digital Marketing Strategy

◎ Component of Strategy

◎ Pull & Push Marketing

◎ Setting SMART Objectives and KPIs

◎ Customer Journey Mapping & Funnel

◎ Identifying Target Audience

◎ Creating Buyer Personas & ICPs

◎ Content Strategy

◎ Digital Media Plan

◎ Building a Digital Marketing Budget

◎ Measuring Performance against KPIs

Email Marketing

You will learn to create and design email campaigns tailored to your target audience, analyze email marketing metrics, understand how email campaigns drive conversions, customer retention, and brand awareness.

◎ How to Do Email Marketing

◎ What is a Lead Magnet?

◎ How to Design an Emailer

◎ Email Automation

◎ Segmentation

◎ Analytics

◎ Write a Compelling Subject Line with FOMO

TOOLS YOU WILL LEARN

◎ Klaviyo

◎ Shopify Email

E-commerce Website Development

As consumers increasingly prefer shopping from home, eCommerce has become essential for every retail organization. Learn to build a Shopify site without coding, set up payment gateways, integrate logistics for delivery, and manage key details to run your online business successfully.

◎ Intro to Shopify

◎ Types & Key Element of Good Website

◎ Wire Framing, Navigation Structure & Page Folds

◎ Design That Converts & Copy That Sells

◎ Call-to-Actions (CTAs)

◎ Mobile Experience

◎ Legal Pages (T&C and Privacy)

◎ Opt-In Strategies & Exit Intents

◎ Ecommerce Fullfillment Process

◎ Shopify, Google Analytics & Hotjar

◎ Payment Gateway, 3PL & WhatsApp Integration

◎ Website Behavior Analytics

TOOLS YOU WILL LEARN

◎ Shopify

◎ Hotjar

◎ Google Analytics

◎ ChatGPT for Ecommerce

◎ Script through AI

COMPANIES TRAINED

OUR STARS

They left happy. We’re sure you will too! 😊

900+ individuals mentored from over 24+ countries.

🇦🇪 UAE, 🇺🇸 USA, 🇫🇷 France, 🇩🇪 Germany, 🇵🇭 Philippines, 🇵🇰 Pakistan, 🇮🇳 India, 🇸🇦 KSA, 🇰🇪 Kenya, 🇷🇺 Russia, 🇿🇦 South Africa, 🇨🇦 Canada, 🇺🇦 Ukraine, 🇨🇳 China, 🇴🇲 Oman, 🇹🇷 Turkey, 🇪🇬 Egypt, 🇬🇧 United Kingdom,🇩🇿 Algeria, 🇱🇧 Lebanon🇨🇭 Switzerland 🇹🇭Thailand 🇯🇵 Japan 🇦🇺 Australia

Straight Answers

Questions You're
Probably Asking

What is a Ostadji+
Ostadji is a consultancy agency that offers both services and educational programs in creative and digital skills. Our platform is simple: you can either hire us to handle it for you or learn the skills to do it yourself through our programs which are suitable for:
  • Students
  • Entrepreneurs
  • Working professionals
  • Working professionals
  • Career Changers
What is the AI-Powered Digital Marketing Program?+
A six-week live online training program covering the complete digital marketing cycle, including SEO, Google Ads, social media advertising, content marketing with AI tools, e-commerce, email marketing, analytics and strategy. The program is delivered by Ostadji, which manages live campaigns for real brands.
Who is this program for?+
The program is designed for professionals who want to upskill or switch careers, students entering the job market, freelancers who want to earn through digital marketing, and business owners who need more leads and sales. No prior experience is required. The program starts with the fundamentals and progresses to running real campaigns.
Do I need any prior experience or technical background?+
No. The program starts with the basics and progresses to advanced, hands-on campaign work. All tools taught are beginner-friendly, and no previous digital marketing experience is required.
What is the language of instruction?+
All theoretical and practical sessions are conducted in English.
Can I attend while working full-time?+
Yes. Sessions are held on Sundays from 11:00 am to 3:00 pm GST, and recordings are provided if you miss a session.
What is the schedule and duration?+
The program runs for six weeks, with one live online session every Sunday from 11:00 am to 3:00 pm GST. All sessions are conducted live, with scheduled breaks included.
What if I miss a session?+
Full session recordings and slides are shared after every class, so you can catch up at any time.
How are the sessions conducted?+
The program is delivered live online in English. The sessions are interactive and not pre-recorded, allowing you to ask questions and participate during the training.
Is the program practical or theory-based?+
The program combines essential theory with practical demonstrations, real startup tasks, campaign exercises, case studies, worksheets and industry tools. You will learn how digital marketing is applied in real business situations.
What will I learn during the program?+
You will learn SEO, Google Ads, social media marketing, content marketing, AI-powered content creation, email marketing, analytics, digital strategy, e-commerce and lead generation.
Will I learn both organic and paid digital marketing?+
Yes. The program covers organic strategies such as SEO, content marketing and social media optimisation, as well as paid advertising through Google, Meta, LinkedIn, TikTok and other digital platforms.
Will AI tools be included in the training?+
Yes. You will learn how to use AI tools for content writing, image creation, video creation, voiceovers, product photography, campaign planning and digital marketing optimisation.
Will I receive certificates?+
Yes. You can earn three certificates: the Google Ads Search Certificate through Google Skillshop, the HubSpot Social Media Marketing Certificate, and the Ostadji Certificate of Participation.
What support will I receive after the program ends?+
You will receive 30 days of direct support from the lecturer after completing the program, along with community group access, worksheets, templates and a collection of viral video hooks. The final session is fully dedicated to personalised Q&A with the lecturer and industry guest speakers.
Can business owners and entrepreneurs benefit from this program?+
Yes. Business owners will learn how to promote their products or services, generate leads and sales, select suitable marketing channels, plan budgets, understand campaign performance, and work more effectively with marketing professionals or agencies.
Can this program help me find a job, clients or earning opportunities?+
The program provides practical training and general guidance in areas such as career development, internships, CV preparation, job-market readiness, freelancing, client acquisition, digital earning opportunities and business growth.

However, it is not a recruitment, job-placement or client-matching service. Employment, internships, clients, contracts, income or business results are not guaranteed and will depend on individual effort, experience, market conditions and other factors.
What is the program fee?+
The current program fee, including applicable taxes, is clearly displayed in the pricing section of this page. Fees may be revised for future enrolments; however, the price shown is the current applicable fee.
Which payment methods are accepted?+
Payments can be made securely using a credit or debit card or by bank transfer.
When does the next batch begin?+
New batches usually begin every month. The exact start date will be announced on this page, or you may speak with a Program Advisor for the latest schedule and seat availability.
Can I speak with someone before enrolling?+
Yes. You can speak directly with a Program Advisor to discuss the curriculum, schedule, payment process and whether the program is suitable for your goals.
What is the refund policy?+
100% Money-Back Guarantee

We encourage you to attend the first live session and experience the program for yourself. If you feel it is not right for you, notify us by email or WhatsApp before the program starts or within 24 hours after the end of the first scheduled live session to receive a 100% refund. No reason is required.

No refunds will be issued if you do not notify us within this period, as instructor time, learning platform costs, program materials, administration and participant support resources are committed in advance.
Still have questions?+
If you have any further questions, please click the link below to speak with our Program Advisor. We will be happy to answer your questions before you enrol.

LET'S TALK

Need more details? Let’s talk. Get your questions answered before you enrol.