
Digital Marketing Training
Build practical skills in SEO, social media, Google Ads, content marketing, e-commerce, analytics, and AI tools.
360° Advanced Digital Marketing Training
Taught by a working agency, not just theory
8 weeks · Every Sunday
11:00 AM to 3:00 PM (GST)
Breaks Included
To Be Announced
Recording & slides will be provided
Online / Live · no pre-recorded sessions
Theory & practical sessions in English
A hands-on journey from learning the fundamentals to running real campaigns, helping you grow a business, advance your career, attract clients, earn online, or build your future in digital marketing.

Build practical skills in SEO, social media, Google Ads, content marketing, e-commerce, analytics, and AI tools.

Apply what you learn through real tasks, practical projects, and live campaign exercises.

The final session is dedicated to personalised Q&A with the lecturer, followed by 30 days of lecturer support after the program ends.
* Tools may change to match current industry use, ensuring your knowledge stays relevant and up to date.
A practical 13-module journey from digital marketing fundamentals and strategy to SEO, paid media,social media, AI, e-commerce, automation, analytics, monetisation and personalised next-step guidance.
Build the foundation and learn the core concepts, channels, metrics and measurement tools used in digital marketing
Turn business goals into a structured digital strategy, audience plan, funnel and media budget
Improve search visibility through content, technical optimisation and authority building
Plan, build and optimise intent-based advertising campaigns across Google
Create a social strategy, manage content and run measurable campaigns across major platforms
Create impactful content with AI, develop brand stories and produce creative assets across formats
Build email campaigns that attract, nurture and convert audiences through segmentation and automation
Build practical e-commerce storefronts, customer journeys and the integrations needed to sell online
Improve landing pages and website experiences to increase conversions and reduce customer drop-off
Connect marketing tools, automate repetitive work and build AI-powered customer workflows
Track performance, understand customer behaviour and turn marketing data into decisions
AdSense makes it easy to earn money from your content, whether you're an independent creator or a larger company. Find out the following.
This final session of the Digital Marketing & AI Mastery Program gives participants the opportunity to have a personalised Q&A and direct discussion with the mentor.
The final module is fully dedicated to an interactive discussion, bringing participants together with their mentor and industry guest speakers. Ask questions, gain insights, explore career, freelance and business opportunities, and receive practical next-step guidance tailored to your goals.
For
Learn how to advance your career, develop in-demand skills, move into senior roles, and stay competitive in the industry.
For
Get guidance on internships, entry-level jobs, CV preparation, interviews, and starting a career in digital marketing.
For
Learn how to find clients, build a portfolio, price your services, and earn through international freelance and remote projects.
For
Understand UAE business licences, setup processes, costs, and entrepreneur immigration opportunities in high-demand global markets.
You’ll Receive Upon Program Completion



You will receive these certifications after passing the assessments administered by Google Skillshop & Hubspot ( *T&C apply)
Ostadji runs live campaigns for real brands every day, built to generate leads and drive sales. You learn the exact playbooks, tools and reporting we use for clients, so what you practise in the sessions is what the industry pays for.
The class was amazing and truly exceeded my expectations. I learned so much—from content creation strategies to using AI tools effectively. The sessions were always engaging, practical, and full of valuable insights that I can now apply in real-world marketing. Mr. Fahad is an amazing instructor , explained everything clearly .
Rahul udyavar
I couldn't imagine that I would be able to learn so much in such a short time. Fahad's Advanced Marketing course is extremely detailed and well-structured. I learned many essential SEO tools efficiently, and through hands-on practice, This is an excellent course, and I am very grateful for the experience. Thank you.
Manfei Zhu
Super knowledgeable. Managed to fit in a lot of important information in a short time span. Everything I learnt from the social media content creation course will definitely be used.
Nadine Bannayan
Absolutely Incredible! As my professor in the digital marketing course provided an unmatched learning journey. His expertise and engaging teaching style made every class a true gem. I'm walking away with invaluable insights and a newfound passion for digital marketing. Highly recommended!
Andrea Castellon
Our company has invited Mr. Fahad for Digital Marketing Training, Our customer get good training and novel ideas to promote online Business, Mr. Fahad is well equipped.
Rehan Nabi
Fahad Sharif was an amazing tutor, great charisma and always took the time to answer questions in a great detail, even if it was off topic. Very easy to follow, would 100% recommend!!!!
Ines
100% Secure Payment
Accepting Credit/Debit Cards, Apple Pay & Bank Transfer
Entrepreneur • Mentor • Marketing & Advertising (17+ yrs)
With over 17 years of experience in marketing and advertising, Fahad is a marketing professional and consultant specializing in digital marketing, AI-driven growth, e-commerce, and social media strategy.
Fahad has over 5 years of experience as a lecturer, trainer, and speaker, delivering structured digital and social media training programs for corporates and academic institutions. He has trained and consulted for leading organizations including Nakheel, Jumeirah Group, Sakoon Insurance, Veolia, and several other regional and international brands.
In addition to his professional consulting and training work, Fahad is the founder of Ostadji.com and previously built ShukranHabibi.ae, which was successfully acquired in 2023.
He holds an MBA from Buckinghamshire New University, UK, a BBA from Swiss Business School, Dubai, and a Diploma in Screen from QSFTV, Australia, and is professionally certified by Google, Meta, and HubSpot.
Trained Profession
900+
Corporate Sessions
50
Start with the foundation and learn the basics, including key terms and acronyms, as this overview is designed to provide a foundational understanding for those who are new to these concepts.
◎ Introduction to Digital Marketing & Ad Managers
◎ Difference between traditional and digital marketing
◎ Benefits of Digital Marketing
◎ Types of Digital Marketing
◎ Understanding Metrics & Terms, MQL, SQL
◎ Four Pillars of Digital Marketing
◎ Digital Marketing Algorithms
◎ Tools Overview of Digital Marketing
◎ Different between Organic & Paid Traffic
SEO, or Search Engine Optimization, is used to improve a website's visibility in search engine results, driving organic (non-paid) traffic and enhancing user experience through better content, structure, and relevance.
◎ Introduction to SEO - Search Engine Optimization
◎ Keyword Research: Find relevant & high-performing keywords for better search results
◎ Google Search Explanation & SERPs
◎ OnSite SEO: Improving each web page to rank better and bring in more relevant visitors.
◎ OffSite SEO: Discover how and where to create backlinks and improve website authority
◎ Technical SEO: Optimize website structure, performance & mobile usability for search
◎ Local SEO: Methods to improve visibility for local businesses in search engine results
◎ Voice Search Optimization
◎ Meta Tags, Blog, Internal & Backlinks
◎ Schema Markup
◎ Rich Snippets
◎ XML sitemaps
◎ Topic clusters
◎ Pillar pages
◎ Google E-E-A-T
◎ PA & DA Scores - MozBar
◎ DoFollow & NoFollow
◎ YouTube SEO
◎ Core Web Vitals
◎ Budgeting Allocation
◎ Google My Business & Direct Traffic
◎ Google Algorithm, Penalties
◎ Black Hat vs White Hat SEO
◎ Google Search Console: Monitor performance, check indexing, identify errors, and optimize content for better search visibility
◎ SEO Tools & Resources: Explore different SEO tools and resources to assist in optimization efforts
TOOLS YOU WILL LEARN
◎ Google Search Console
◎ Keyword Research
◎ Ubersuggest
◎ Moz Bar
◎ ChatGBT for SEO
Learn to launch campaigns for brand awareness, lead generation, product sales, app promotion, or website traffic. Explore campaign types, bid strategies, and keyword research while understanding PPC campaigns and effective audience targeting, especially for intent-based audiences.
◎ Introduction & Types of Google Ads
◎ Search Engine Market Share
◎ Account Structure & Components
◎ Manual & Automated Bidding
◎ Keyword Match & Research
◎ Ad Optimization
◎ Retargeting Audience
◎ Organic Lead Generation
◎ Measuring & Monitoring Your Results
◎ Google Policies
◎ Google Search Ad
◎ Google Display Ad
◎ Video Ads on YouTube
◎ App Ad
◎ Shopping Ads
◎ Demand Generation Ad
◎ Awareness, Sales & Lead Campaign Practical Demo
TOOLS YOU WILL LEARN
◎ Google AdWords
◎ Merchant Centre
◎ Waalaxy
◎ Ubersuggest
◎ ChatGBT for Google Ads
Social media is essential for reaching new customers, building brand loyalty, and driving business growth. Learn to create impactful content, engage your audience, boost visibility, run successful campaigns, and generate measurable results for your business.
◎ Introduction & Types of Social Media Marketing
◎ Social Media Stats & Lifecycle
◎ Ads type, Setup & Objective
◎ Understanding of Goal & Target Audience
◎ SMO - Social Media Optimization
◎ SMM - Social Media Management (Scheduling)
◎ Social Media Analytics
◎ Social Media Listening
◎ Effective usage of #HashTags
◎ Design Elements
◎ Meta (Facebook & Instagram) Ad
◎ LinkedIn & Tiktok Ad
◎ Measuring & Monitoring your result
◎ Conversion Setup: Meta Pixel
◎ Audience (Custom, Lookalike & Special)
◎ Remarketing Setup Process
◎ Bid Strategy
◎ B2B Marketing on Social Media
◎ Digital & Social Media Strategy
◎ Awareness, Engagement, Sales & Lead Generation Campaign Practical Demo
TOOLS YOU WILL LEARN
◎ Meta Ads Manager (Facebook, Instagram)
◎ TikTok Ads Manager
◎ X (Twitter) Ads
◎ LinkedIn Business Manager/p>
◎ Snapchat Ads
◎ ChatGBT for Social Media
Content marketing is an essential part of digital and social media marketing to engage and attract target audiences. The message in your content will determine how the audience reacts and engages. Content defines the success of your campaign, which is why "CONTENT IS KING". We will explore various purposes, types, and AI tools for generating impactful content.
◎ Purpose of Content
◎ Type of Content
◎ Influencer Marketing
◎ Employee, Nano, Micro, Macro & Mega Influencer
◎ Content Examples – Apple Content Analysis
◎ How to Create Content
◎ How to Edit Video
◎ How to Use AI to Create Content
◎ How to create Generative AI content & Prompt
◎ Text to Video - AI
◎ Video to Video - AI
◎ Text to Image - AI
◎ Image to Image - AI
◎ Voice Over - AI
◎ Product Photography - AI
◎ Create a Story with Compelling Messages
◎ Brand Mood, Style & Voice
◎ Understand Basics of Lighting, Shadows, and Camera Angle
◎ Understand Negative Space & Design Consistency
These are the AI & Digital Marketing tools that you will learn. Explore generative AI for audio, video, image, and text. Content creation is now fun with AI!
CONTENT MARKETING
◎ Canva (Create Social Media Content)
◎ ClipChamp (Video Editing Tool)
◎ Kapwing (Subtitle)
◎ Pebblely (Product Photography)
◎ elevenlabs – (Text to Speech)
◎ Suno – (Ai Music)
◎ Open AI – Sora – (Text to Video)
◎ Runwayml - (Text to Video)
◎ Meta Ad Guides
◎ Leonardo.ai - (Text to image)
◎ FB Create Studio (Scheduling Tool)
◎ Mid Journey – (Text to image)
◎ Asana – (Organize task & project)
◎ Synthesia.io (Text to Video)
RESOURCES
◎ FreePik (Stock Pictures)
◎ Artlist (For Sound Effects & Music)
◎ Flaticon (Icons)
◎ Coolors (Color Combination)
◎ Font (Dafont.com)
◎ LearnPrompt – ChatGpt
◎ AI Search Engine
◎ Pexels (Royal Free lifestyle images & Video)
◎ Motionarray.com (Assets for Content Creator )
◎ Transitional hooks for Social Media
SEO – SEARCH ENGINE OPTIMIZATION
◎ Google Search Console
◎ Keyword Research
◎ Ubersuggest
◎ Moz Bar
◎ ChatGBT for SEO
SEM – SEARCH ENGINE MARKETING
◎ Google AdWords
◎ Merchant Centre
◎ Waalaxy
◎ Ubersuggest
◎ ChatGBT for Google Ads
SMM – SOCIAL MEDIA MARKETING
◎ Meta Ads Manager (Facebook, Instagram)
◎ TikTok Ads Manager
◎ X (Twitter) Ads
◎ LinkedIn Business Manaager
◎ Snapchat Ads
◎ ChatGBT for Social Media
ECOMMERCE DEVELOPMENT
◎ Shopify
◎ Hotjar
◎ Google Analytics
◎ ChatGBT for Ecommerce
◎ Script through AI
EMAIL MARKETING
◎ Klaviyo
◎ Shopify Email
AdSense makes it easy to earn money from your content, whether you're an independent creator or a larger company. Find out the following.
◎ What is Google Adsense
◎ How Adsense works?
◎ Monetize and Earn Money with Google AdSense on Website
◎ Monetize and Earn Money with Google AdSense on YouTube
◎ How much can you earn with AdSense?
Learn to efficiently monitor and optimize your digital marketing strategy. Master key analytics tools to measure campaign effectiveness and use data insights to boost performance.
◎ Introduction to Google Analytics
◎ Setting Up Google Analytics
◎ Install the tracking code on your website
◎ Configuring settings, goals, & filters for accurate data tracking
◎ Understanding Basic Reports
◎ Interpret metrics: sessions, users, bounce rate, conversion rate
◎ Audience Analysis
◎ Analyzing user behavior, including new vs returning visitors and engagement metrics
◎ Acquisition and Traffic Sources
◎ Analyzing traffic sources: organic search, direct, referral, social, and paid
◎ Campaign tracking, UTM parameters
◎ Behavior Analysis
◎ Analyzing site content, including popular pages, site speed, and on-site search
◎ Conversion Tracking and Goals
◎ Understand the Shopify Analytics
TOOLS YOU WILL LEARN
◎ Google Analytics (GA4)
◎ Shopify Analytics
Develop an effective digital marketing plan by integrating all components, setting budgets, and choosing the right channels. Create a roadmap that aligns your efforts with your goals for maximum efficiency.
◎ Introduction to Digital Marketing Strategy
◎ Component of Strategy
◎ Pull & Push Marketing
◎ Setting SMART Objectives and KPIs
◎ Customer Journey Mapping & Funnel
◎ Identifying Target Audience
◎ Creating Buyer Personas & ICPs
◎ Content Strategy
◎ Digital Media Plan
◎ Building a Digital Marketing Budget
◎ Measuring Performance against KPIs
You will learn to create and design email campaigns tailored to your target audience, analyze email marketing metrics, understand how email campaigns drive conversions, customer retention, and brand awareness.
◎ How to Do Email Marketing
◎ What is a Lead Magnet?
◎ How to Design an Emailer
◎ Email Automation
◎ Segmentation
◎ Analytics
◎ Write a Compelling Subject Line with FOMO
TOOLS YOU WILL LEARN
◎ Klaviyo
◎ Shopify Email
As consumers increasingly prefer shopping from home, eCommerce has become essential for every retail organization. Learn to build a Shopify site without coding, set up payment gateways, integrate logistics for delivery, and manage key details to run your online business successfully.
◎ Intro to Shopify
◎ Types & Key Element of Good Website
◎ Wire Framing, Navigation Structure & Page Folds
◎ Design That Converts & Copy That Sells
◎ Call-to-Actions (CTAs)
◎ Mobile Experience
◎ Legal Pages (T&C and Privacy)
◎ Opt-In Strategies & Exit Intents
◎ Ecommerce Fullfillment Process
◎ Shopify, Google Analytics & Hotjar
◎ Payment Gateway, 3PL & WhatsApp Integration
◎ Website Behavior Analytics
TOOLS YOU WILL LEARN
◎ Shopify
◎ Hotjar
◎ Google Analytics
◎ ChatGPT for Ecommerce
◎ Script through AI
They left happy. We’re sure you will too! 😊
I wholeheartedly endorse this course to anyone seeking a swift and accessible entry into the realm of social media. I extend my heartfelt gratitude to Fahad Shariff for making the learning experience both enjoyable and effortless.
Jennifer Bishop
Super knowledgeable. Managed to fit in a lot of important information in a short time span. Everything I learnt from the social media content creation course will definitely be used.
Nadine Bannayan
Thanks to this class, I was able to learn more about Digital Marketing and pick up new skills along the way. The lectures are comprehensive and informative!
Jeremiah Cerdon
Fahad is a great teacher and made the course very interesting and informative. I would recommend this course to anyone who wants to learn digital marketing.
Karen Pereira
This was a very informative, up-to-date & practical Digital Marketing Course! Thanks to the hands-on experience of Fahad and his interactive & engaging way throughout the whole course giving clear, relevant and practical examples.
Ashraf Ibrahim
The course had a lot practical knowledge with a very helpful links. The instructor is well versed with all the platforms and explains it very well.
Kevin D'Souza
This course provided a comprehensive and hands-on approach to mastering the art of content creation for social media platforms. It really exceeded my expectations. Thank you Fahad !
Dima Alameddine
Since completing the course, I have seen a significant improvement in my digital marketing skills, and I've been able to implement strategies that have had a positive impact on my organization's online presence and ROI.
Richard Godwin
Absolutely Incredible! 🌟 As my professor in the digital marketing course provided an unmatched learning journey. His expertise and engaging teaching style made every class a true gem.
Andrea Castellon
I really enjoyed this course. The learning experience was engaging and very resourceful. The assignments and course materials were practical, well-designed, and helped me understand the concepts effectively.
Meekal Zubair
It has been an amazing learning journey. I couldn't imagine that I would be able to learn so much in such a short time. Fahad's Advanced Marketing course is extremely detailed and well-structured.
Manfei Zhu
Amazing course taken up by sir Fahad, truly appreciate all the work put in from his and the entire faculty's side. Wish you all the best.
Shriyam Mohapatra
Amazing Instructor, he knows how to train us and make us industry ready, it was really fun to dive into he's session and had a very good experience learning Digital Marketing Course
Numaan Guledgud
The course was very informative and very interesting, an eye opener for people new to marketing. Highly recommend!
Aarushi Prasad
I had a great experience learning under Fahad as his teaching style is clear, patient, and highly engaging. He made complex topics easy to understand and apply. Truly one of the best instructors I've ever had!
javeria zia
900+ individuals mentored from over 24+ countries.
🇦🇪 UAE, 🇺🇸 USA, 🇫🇷 France, 🇩🇪 Germany, 🇵🇭 Philippines, 🇵🇰 Pakistan, 🇮🇳 India, 🇸🇦 KSA, 🇰🇪 Kenya, 🇷🇺 Russia, 🇿🇦 South Africa, 🇨🇦 Canada, 🇺🇦 Ukraine, 🇨🇳 China, 🇴🇲 Oman, 🇹🇷 Turkey, 🇪🇬 Egypt, 🇬🇧 United Kingdom,🇩🇿 Algeria, 🇱🇧 Lebanon🇨🇭 Switzerland 🇹🇭Thailand 🇯🇵 Japan 🇦🇺 Australia























