We rebuilt retros.ae from scratch, keeping the same brand but making it much easier for customers to browse, choose, and buy.
In just one month after the redesign went live
Retros is one of the UAE's leading retro gaming stores, with a loyal community of collectors and classic gaming fans.
But the business had reached a roadblock. Website traffic was low, online visibility was limited, and even when more people visited the website, too few were making a purchase. The team was unsure what needed to change or where to focus next.
They needed a clear plan to increase visibility, turn more visitors into customers, and grow both online and in-store sales.
Despite having a strong name in the UAE, Retros struggled to appear on Google search for terms that could drive sales. Traffic was inconsistent, conversions were low, and large marketplaces and competing gaming stores were taking the attention.
Retros wanted to grow without spending more on paid advertising. The brand needed stronger visibility across Google Search, more of the right visitors, and a website that could turn them into both online and in-store customers.
We rebuilt Retros' online presence from the ground up.
First, we studied how people used the old website through heatmaps and A/B testing. Where they clicked. Where they got stuck. Where they left. Those findings shaped a faster, simpler, and easier shopping experience.
Next, we used Google Search Console to find the strongest keywords, pages, and products. We improved product and category pages, strengthened internal links, built relevant backlinks, and focused on the searches most likely to lead to a sale.
Then, we added helpful FAQs for Google's People Also Ask and AI search results. Short, focused blogs answered what customers were actually searching for, without adding content just for the sake of it.
Finally, we improved product information, trust messages, ordering options, and page layouts, making it easier to turn more visitors into online buyers and in-store customers.
With the new website and search strategy in place, Retros became easier to find across both Google and AI search. Website traffic increased by 81%, search visibility grew by 117%, and total sales rose by 130% compared with the previous period.
This was not just more traffic. It was the right customers actively searching for the consoles, games, and accessories Retros sells.
Today, Retros is not just competing with large marketplaces and gaming stores. It is becoming a leading destination for retro gaming across Google and AI search.
Qualified, purchase-ready traffic captured at the exact moment customers are searching.
Real search results — Retros showing up across organic listings, AI Overviews, the map pack, and shopping results.
We do not just work for you, we work with you, which means no disappearing acts, no fancy words, and no reports that need a translator. We get to know your business, figure out what is not working, fix it, and help you grow fast enough to make your competitors slightly uncomfortable. Real people, real work, real numbers, and a success story we make sure is worth showing off.
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